Nordic, sensorial, radical: the new language of Scandinavian design according to TaniniHome
There is an invisible thread that runs through showrooms, installations and product launches during Copenhagen Design Week 2025: a return to the essential, yes, but revisited with a new tactile and narrative intensity. TaniniHome has selected six brands that more than others have been able to intercept this paradigm shift. Six different ways of telling Nordic design today: more emotional, freer, bolder.
&Tradition – The Poetry of Matter
The &Tradition showroom is a hymn to the balance between heritage and vision. During the design week, the brand presented Ita — the new table designed by OEO Studio — which reinterprets the grammar of Danish modernism in a contemporary way.
Sculptural shapes, calibrated proportions and a sophisticated use of wood make it a new classic of contemporary dining. All around, settings that seem like scenography: art, warm light and iconic pieces that intertwine with the latest innovations.
Muuto – Softness as a new architecture
Muuto brings to the stage a new modular seating system that redefines the very idea of comfort. Generous lines, soft touch fabrics, volumes that adapt to space and the body.
All this inside an installation that seems like a silent house, where every element is designed to generate well-being. Design becomes a sensory experience, inviting you to slow down, to live, to feel.
HAY – Color is an attitude
HAY dares. The 2025 palette veers towards vitaminic shades: sage green, burnt red, digital blue. The Palissade outdoor collection is enriched with new finishes, while collaborations with young designers — such as the Danish textile artist Anne Holm — introduce organic and unexpected patterns.
A pop but never superficial design, which invites play, freedom of expression, contamination.
Gubi – Rétro is the new future
Gubi spaces exude an aesthetic that smells of 70s cinema and architecture. The absolute protagonist is Gubi Sessions , a modular sofa with enveloping proportions and charming materials: corduroy, bouclé wool, bronzed metals.
The layout is designed as a private lounge: rarefied atmosphere, low light, rich textures. A soft, emotional, at times cinematic luxury.
Frandsen – The Design of Light
Frandsen experiments with matter and shadow. The new lamps, conceived as micro-luminous sculptures, play with transparency and reflection.
Opaline glass, satin metals, organic shapes: each piece is an invitation to contemplation, a detail that transforms space. Light becomes architecture, emotion, rhythm.
A new Scandinavian
Copenhagen Design Week 2025 gives us the image of a North that has abandoned austerity to embrace complexity.
The brands we love — from &Tradition to Ferm Living — show us a different way of living: softer, more layered, more human. A design that doesn’t shout, but tells.
