Innovativeness, bold designs and high quality characterize the Danish furniture design company HAY, which was established in 2003. Behind HAY's ingenious and surprising designs lies an interesting way of thinking: HAY designers are never told what HAY's collection needs at the time. Instead, they are given a full creative freedom to move forward the things that they like. Architectonic, design and technological ambitions and sustainability are some of those things important to HAY – these areas are always continuously improved at HAY.