Street Arch: Writers and Architects Challenge Each Other with Graffiti

Four Florentine architectural studios, supported by professional artists,
they will compete to see who can create the most beautiful mural in the TaniniHome space

Florence, November 16, 2021

A concession wall. A set of spray cans each.
Four top-notch Florentine writers as guides and ten days to imagine and create the mural of your dreams.
These are the ingredients of the first edition of Street Arch , the event that gives members of some of the city's leading architectural firms the opportunity to take on the role of street artists for approximately two months and challenge their colleagues with graffiti.
The initiative, conceived by TaniniHome , a historic Florentine brand of interior design, together with the Towant agency, was presented inside the showroom in via Maragliano, in the presence

of some of the protagonists of this role-playing game, balanced between art and architecture.

The location is anything but random: it is right inside the spaces made available by TaniniHome that the wall is located on which the contest participants will create their works of art.

“ With this project – explains Azzurra Tanini, owner of TaniniHome – we wanted to put two worlds that are as distant as they are complementary in direct communication: that of architects and that of street artists. Both are undisputed protagonists of our cities. Each in its own way, contributes to the improvement of urban decor, usability and the charm of living spaces. This time, however, architects will have to leave their comfort zone to measure themselves with the tools of writers, who in turn will have the task of guiding them on this path that is destined to reserve some surprises for us”.

The contest

Each of the four participating studios has been assigned a professional writer who will perform the role of graphic coordination, artistic and technical support, teaching the team members some secrets of the trade. Together they will define the project and set up the implementation work. Starting from November 20, the first of the competing studios will have 10 days to create their own mural on the wall made available by TaniniHome in the outdoor space of its showroom . The work will be inaugurated on December 2 and will remain visible to the public for approximately 2 months. After that, the wall will be painted and made available to the second competing team. At the end of each job, TaniniHome will organize an inauguration event for the mural created, in the presence of the studio that created it and the writer who supervised the intervention. Both will have the opportunity to tell their idea and submit it to the jury.

The jury
The jury will be composed as follows:
A Pick Gallery , art gallery in Turin
Firenze Urban Lifestyle , architecture, design and culture magazine
Gold Agency, multimedia communication agency

At the end of the contest, the jury will communicate their evaluation of each of the works created and will “crown” the winner of the first edition of this role-playing game balanced between art and architecture.

The teams
Studio Q-bic - Luchadora
Eutropia Architecture - Mr.G.
Genius Loci Architecture - Mono_graff
B-Arch - Shock Shock