On the occasion of the new outdoor collection by TaniniHome, Fabbri Vivai has created a special exhibition in the whole showroom. The watchwords: the well-being of the person.
Bringing the well-being of the person back to the forefront within the home and workspace: this is the main concept of the new outdoor collection by TaniniHome. And since well-being also involves recovering contact with green elements, what better ally than Fabbri Vivai? This is how the collaboration between TaniniHome and the Arezzo-based company, specialized in the creation and maintenance of gardens and green spaces, was born, which for the occasion transformed 200 of the over 1,000 square meters of the showroom in via Maragliano 155 into a green oasis.
The Fabbri Vivai installation, inaugurated on April 4th during the “Green Living” event, was born from the desire to create a real scenography for outdoor furniture, and harmoniously combines plants with the collections of Hay, Gubi, &tradition, Gervasoni, FermLiving, Magis and Soleco .
The setting created for TaniniHome has wonderfully enhanced the showroom for the entire duration of the installation – planned for two months – and so we asked Saimo Iebba, owner of Fabbri Vivai, how their long-term plant rental service works, the same one that Tanini also used for this special inauguration.
The setting created for TaniniHome has wonderfully enhanced the showroom for the entire duration of the installation – planned for two months – and so we asked Saimo Iebba, owner of Fabbri Vivai, how their long-term plant rental service works, the same one that Tanini also used for this special inauguration.
HOW DID THE LONG-TERM PLANT RENTAL SERVICE COME ABOUT?
"The service was born from a particular need: every time we went to companies, offices or hotels, the owners asked us, after setting up the spaces, to also take care of the maintenance of the indoor plants, because once they had bought them they were unable to take care of them. Managing plants requires time, consistency and skills, which are often lacking in those who are not in the trade."
"The service was born from a particular need: every time we went to companies, offices or hotels, the owners asked us, after setting up the spaces, to also take care of the maintenance of the indoor plants, because once they had bought them they were unable to take care of them. Managing plants requires time, consistency and skills, which are often lacking in those who are not in the trade."
SO YOU HAVE FOUND THIS ORIGINAL SOLUTION!
"I am the first to believe in the long-term plant rental service: I consider it an innovative, convenient project (especially for businesses such as shops, hotels and restaurants) and very convenient. In fact, the service does not require a significant initial investment, but we ask for a monthly fee that includes the design, installation and continuous and scheduled maintenance, so that the customer always has a beautiful environment to enjoy without having to worry about anything. In addition to ensuring the maintenance of the greenery, the replacement of the plant in case of damage or its fertilization, our technicians are always on the move, even just to dust the leaves!"
"I am the first to believe in the long-term plant rental service: I consider it an innovative, convenient project (especially for businesses such as shops, hotels and restaurants) and very convenient. In fact, the service does not require a significant initial investment, but we ask for a monthly fee that includes the design, installation and continuous and scheduled maintenance, so that the customer always has a beautiful environment to enjoy without having to worry about anything. In addition to ensuring the maintenance of the greenery, the replacement of the plant in case of damage or its fertilization, our technicians are always on the move, even just to dust the leaves!"
WHO ARE YOUR CUSTOMERS?
"Today we furnish hotels, restaurants, companies, and in general spaces that are set up according to different functional and aesthetic needs. We accompany the customer in the choice of plants, then take care of carrying out periodic maintenance and guaranteeing replacement in case of damage. We create a healthy, welcoming and enjoyable environment without the customer having to take care of anything. What interests us is not only to create a beautiful garden, but also a functional one. But above all, we do not want our customers to be slaves to the plants: this is why the idea of renting was born, to allow everyone to enjoy the greenery without any worries!"
"Today we furnish hotels, restaurants, companies, and in general spaces that are set up according to different functional and aesthetic needs. We accompany the customer in the choice of plants, then take care of carrying out periodic maintenance and guaranteeing replacement in case of damage. We create a healthy, welcoming and enjoyable environment without the customer having to take care of anything. What interests us is not only to create a beautiful garden, but also a functional one. But above all, we do not want our customers to be slaves to the plants: this is why the idea of renting was born, to allow everyone to enjoy the greenery without any worries!"
HOW DID THE COLLABORATION WITH TANINIHOME COME ABOUT?
"TaniniHome contacted us because they wanted a green installation with plants that would act as a backdrop for their new outdoor furniture. So we designed and conceived the whole thing in a climate of great collaboration: we discussed above all the aesthetics of the vases to use and how to best highlight the overall environment, but as far as the choice of plants was concerned, they gave us carte blanche. I think the result was truly very satisfying for both parties, and it attracted a lot of interest during the inauguration event."
